Twix has always been two. The brief asked what that could mean beyond the product. Twins are the only people for whom "twice" is just a fact of life. Everything split and shared, right down to the one moment that's supposed to be entirely yours. One cake, one set of candles, one wish between two people. Twix gives every twin their own. Because to the people in their lives, twins are the original good thing, twice.

Archie Thompson - Copy

Myself - Art Direction